bianca g - blactina

Built Blactina’s digital presence—crafting its Instagram identity, content strategy, and engagement.

brand background

Blactina is an Afro-Latinx media, lifestyle, and culture brand amplifying Afro-Latinx and Afro-Carribean stories.

the challenge:

Position Blactina as more than just an upcoming web series about Afro-Latinx women—transform it into a community that amplifies and celebrates Afro-Latinx stories.

The cultural gap: Afro-Latinx voices are often overlooked in mainstream media.

target audience:

–Afro-Latinx Millennials and Gen Z

–Embraces their natural hair, culture, and identity

–Youtube naturalistas, beauty lovers, influencers, artists, and creatives

– Seeking representation, community, and storytelling that reflects their experiences

brand messaging:

Bold & Unapologetic: Blactina’s voice is fearless, direct, and unapologetic about centering Afro-Latinx identity. It challenges norms and reshapes the conversation around identity and representation.

Empowering & Uplifting: Encourages self-expression and self-love, reinforcing that Afro-Latinx identity is beautiful, valid, and worth celebrating.

Conversational & Community-Driven: The campaigns (e.g., What Does Being Blactina Mean to You?) reflect an inclusive, dialogue-driven approach, inviting the audience to be active participants in the brand’s story.

Culturally Rooted & Storytelling-Centric: The brand aesthetic and copy blend elements of Afro-Latinx heritage, traditions, and contemporary culture, making it feel authentic and deeply personal.